Green Simplicity joins GreenV group

GreenV, the internationally operating group of horticulture suppliers, will acquire a 100% stake in Green Simplicity, as per an agreement reached by the parties. The relatively young knowledge and technology company Green Simplicity, founded in 2014 and based in Andijk, the Netherlands, employs eight people. Green Simplicity Research delivers research systems to help clients determine the ideal growth conditions for crop cultivation in a fully controlled environment. Green Simplicity Concepts is primarily concerned with concept development and the practical realization of systems for large-scale controlled daylight-free cultivation.

Green Simplicity currently serves approximately 250 customers, mainly growers and breeders active in the Netherlands. With the acquisition, GreenV will obtain unique knowledge and technology to advise and support its customers around the world with the development of new cultivation concepts that maximize the potential of crops through a range of innovations in automation, climate control, lighting and software, accelerating growth and increasing yield in both environments with daylight (conventional greenhouses) and without daylight (indoor farms).

As the new innovative ‘hub’ within GreenV, Green Simplicity will collaborate closely with the indoor farming activities and other companies of the group: Prins Group and Prins USA (greenhouse construction), Stolze (installation engineering), HT Verboom (internal transport systems), Voshol Warmte- en Elektrotechniek and JV Energy Solutions (climate and installation engineering)

Stronger crops in fully controlled conditions

The research systems of Green Simplicity Research enable growers and breeders to execute crop-specific research and test the performance of their own crops in a (fully) controlled environment with a range of variables, including LED-lighting, humidity, irrigation, CO2 and temperature.

When a grower has drawn conclusions based on a research system, Green Simplicity Concepts will then offer a suitable solution for production upscaling – whether through a single variable like dehumidification or lighting, or through a fully controlled environment in an automated multi-layered cultivation system without daylight. Green Simplicity Concepts will support the grower with the development and construction of an optimal cultivation system tailored to the needs of the crop.

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